Shorter is Sweeter: A Look at URL Shorteners
April 7, 2010 Software 2 CommentsShorter is Sweeter: A Look at URL Shorteners
by Scott Nesbitt - February 7, 2010
Once upon a time, URLs (Uniform Resource Locators, which most of us know as “Web addresses” or “links”) were short and simple. Often, they looked something like http://www.geeks.com. If you had a personal Web page, your URL might look something like http://www.facebook.com/ComputerGeeks
Times change, and URLs have expanded. A lot. Just do a search at the Web site of a large corporation or your favorite online retailer. What often comes back is a long and convoluted URL. And that becomes a problem if you’re into microblogging. Services like Twitter limit you to 140 characters. Some long URLs exceed that limit by quite a bit.
So, how can you tame those impossibly long URLs? With a Web-based service called a URL shortener.
How they work

As the name implies, a URL shortener shrinks a link – sometimes as much as 90%. With a couple of URL shorteners I’ve used, 160 character URLs were whittled down to 14 characters.
Obviously, you need to go to the site of a URL shortening service and paste a link in a field. The service checks its database to confirm whether or not that link already exists. If it does, the service gives you the short version that it assigned to the URL.
If the URL is not in the database, the service first adds it to the database. Then, the service runs the URL through a piece of software or a function called either a random alphanumeric generator or a sequential alphanumeric generator. Those are just fancy names for a process that creates a short string of numbers and characters that the service associates with the URL – for example, http://bit.ly/7xCFKq. As you can see from the example in the last sentence, the URL of the shortening service appears in the smaller link.
Note: If your inner geek wants to know about this process in more depth, check out this article.
Uses and problems
The most obvious usage is with microblogging sites like Twitter. As I mentioned at the beginning of this TechTip, some long URLs exceed the length of a tweet. A good URL shortener not only lets you add a link to a tweet, but also leaves plenty of room for a comment.
Shortened URLs are just more convenient for sharing in emails, blog posts, messages on social media sites like Facebook, or even when sending a text message from your phone. In fact, shortened URLs can appear anywhere – I saw one in an ad on the Toronto subway!
If you’re sharing links with someone who uses screen reading software, a shortened URL makes is easier for the reader to process. And, obviously, it’s easier for the person to type into their browser.
Of course, there can be problems with shortened URLs. Links on the Web are known to change or disappear. A shortened URL will always point to the original location. And not every URL shortening service allows its users to change URLs.
On top of that, it’s not unknown for a shortened URL service to die. When a service dies, the shortened URLs created with it become useless.
Both spammers and malware writers have been known to use shortened URLs to drive traffic to less-than-savory sites. There are ways to avoid the potential problems of following such poisoned URLs. More about this in a few paragraphs.
What’s out there?
There are literally hundreds of URL shortening services out there. URL shorteners come and go, but the ones discussed below are quite stable. If you want a list of all of the URL shorteners available on the Web, go here.
First up, one of the more popular and venerable services: TinyURL. This service has few frills. You enter the URL that you want to shrink into a text box at the site, and click the Make TinyURL! button. TinyURL spits back just that. You can even create your own custom URL – instead of http://www.tinyurl.com/3rE2t you can name the shortened URL http://www.tinyurl.com/mySite.
A service that’s stolen a lot of TinyURL’s thunder is bit.ly. That’s partially because the output from bit.ly is shorter than that of TinyURL and because bit.ly also offers some interesting and useful tools. You can shorten URLs just by visiting the site. But if you get access to some useful tools if you sign up for a free account. What kinds of tools? A full list of the URLs that you’ve shortened. You can check how many people clicked a link in a given day. On top of that, bit.ly is now the default URL shortener for Twitter.
tr.im is a lot like bit.ly. You get the basics just by visiting the site: shrink a URL and optionally create a custom link (just like TinyURL). You can also automatically post the link to Twitter. If you sign up for a free account, you get a list of all the URLs that you’ve trimmed and how many times a trimmed URL has been clicked.
If you like your software a little more open and bare bones, then you might want to give ur1.ca a peek. Made by the folks behind the identi.ca microblogging service, ur1.ca only lets you shorten URLs. Not editing or deleting, or anything else. But if you’re a developer you can download the source code and add the shortener to your own Web site or Web application. And you can download the entire ur1.ca database as a tab-separated file. Careful, though, it’s a big database – a 25 MB archive, and growing.
Browser tools
Of course going to a Web site specifically to shorten URLs can be a bit of a pain. If you use Firefox, Google Chrome, or Opera then you can shrink URLs at the click of a button without having to visit a URL shortening site. This is done with an extension (also called an add-on or widget, depending on the browser).
Firefox has almost 30 URL shortening add-ons. The best of the lot is Shorten URL. It works with dozens of URL shortening services. All you need to do is select the URL in the browser address bar, right click it, and choose Shorten This Page URL. You can also shrink the URLs to images and to links on a Web page.
Google Chrome has over 40 URL shortening extensions that work with a variety of services. Most of them only work with a single service, though. My favorite is Bit.ly Shorten URL. It’s very simple: go to a Web site, and click the bit.ly icon in Chrome’s address bar (it’s a small blowfish). You’re taken to the bit.ly site, and you have your shortened URL. No muss, no fuss.
Opera only has one URL shortening widget: Simple URL. The widget only works with a service called simurl. But don’t let that hold you back. You enter the URL that you want to shrink in the Simple URL widget and then click Make Link to get a 22-character URL. You can also specify an identifier for the URL, up to 10 characters long, that lets you track the URL later. Just click the My URLs tab on the widget, type the identifier in the field, and click Get My URLs. Of course, you’ll have to remember your identifiers.
Earlier, I mentioned that some shortened URLs may point to unsavory sites or sites containing malware. LongURL helps you get around this by expanding a short URL and giving you information about it.
If you use Firefox, you can download an extension that will expand a short URL without having to go to the LongURL Web site.
Summing up
URL shorteners aren’t for everyone. But for anyone who needs to use one, a URL shortener is an invaluable tool. It makes using microblogging services a lot easier, and makes it more convenient to share interesting links that might get broken when you copy and paste them into an email or anywhere else.




Cloud computing
A feature of Opera version 10 or later,
Opera Unite is built into the Opera Web browser. You need to enable and configure it. That’s a surprisingly simple process that only takes a few clicks.
You’ve got Opera Unite running. Now what? The best place to start is with the built-in applications. You can access these applications by clicking the panel button in the top left corner of the Opera window, and then clicking the Opera Unite icon (the third one from the top).
By default, the applications aren’t running. You can start them by double-clicking the application in the panel.
Not every application will be of use to everyone. Here are a few of my favorites.
The
If you use
One way in which
Information. People can’t get enough of it. And for many, that information comes in the form of books. When you’re on the run though, carting one or more dead-tree volumes weighs you down – literally and figuratively.
You’re away from your computer. But you need that file or document. And you need it now. What do you do? If you use
I’d be lost without wireless – whether in my home or when I’m on the road. While there’s a lot of free wifi out there, there isn’t always a free hotspot where I am. Which is why I have a
After five and half years of non-stop hacking and patching,
If you’re running a system or OS more than a couple of years old, you’re a prime candidate for an upgrade. You’re working on, in Vista terms, a prehistoric beast and it’s time to go
Meanwhile, those running Windows XP with Service Pack 2 have a choice. The fact that Microsoft plans to support the XP series for years to come means you technically don’t have to touch anything. If you purchased a new system that promised the Vista upgrade, you could take advantage of that and save yourself a couple of hundred dollars. If on the other hand, as a geek, you feel compelled to venture into new territory, at least run the
Microsoft’s ubiquitous operating systems make them the default consumer OS, but Microsoft complicated things beginning with Windows XP. XP was available as a Home Edition, Professional Edition (tighter on security and supports Windows Server domains and dual processors), and Media Center Edition (the multimedia lovers’ dream). These products varied in price from $199 (a verifiable upgrade is $99) for the Home Edition to $299 for XP Professional, and both editions consisted of essentially the same features. If you’re a power user, you probably opted for XP Pro. If you were satisfied with basic word processing and surfing the net, you kept the XP Home Edition pre-installed on your computer.
By now you’ve read about the many new features offered by the Vista operating system: the animated and more photorealistic graphical interface, 3D task-switching with live content preview, the integrated search capabilities, built-in parental controls and RSS support, the ability to burn your own movies, and enhancements in overall security and performance. Microsoft has even gone the extra mile to make installation as seamless as possible (adopting an image based installation versus the traditional copying of temporary files to the hard disk drive). Porting over to Vista should be a no-brainer, but there are always issues that counteract the positive.
Features, security, and super-slick new interface aside, compatibility with your existing hardware and applications should be a key factor in your decision to upgrade or continue to stick with the tried and true XP for a while longer. Reports from computer stores and service depots of people reverting from their Vista upgrades (or new installations) back to solid, working XP installations are commonplace, if not rampant, due to compatibility issues with some previously-working application or peripheral.
While Vista does improve upon previous versions of the Windows operating system, most notably in terms of User Interface (”UI”) enhancements, unless you have a compelling reason to upgrade to Windows Vista, you’re probably better off sticking with Windows XP, at least until Microsoft releases Vista Service Pack 1 later this year. If you’re a technophile or avid gamer, Vista can be a digital dream come true, but you may want to think twice before “fixing something that ain’t broke.”
Are you ready for a brand new day? You may have heard it, seen it fleetingly in neighborhood electronic shops, and it didn’t make big headlines like the debut of the Macintosh during Super Bowl Sunday or become the “End of the World as We Know It.” The “it” here is Microsoft’s successor to its hugely popular Windows XP operating system, Windows Vista.
Of course, as was common in their XP software, there are multiple versions of Vista and not all versions come with the same features. All in all, it’s a worthy successor to its siblings, moving Windows closer to “Mac-like” proportions.
Vista takes a drastic detour from its predecessors by taking advantage of recent improvements in graphical technology and rendering crisp, smooth graphics – the Aero glass interface. Aero, available in all Vista releases except for Home Basic, is an acronym for Authentic, Energetic, Reflective and Open. The “glass” in glass windows (after all, isn’t glass what windows are made of?) intends to be simple, reflective, and transparent. Thumbnails provide visual details about a minimized application on the Task Bar and when switching between Windows applications using Alt + Tab and Windows + Tab (renamed Flip and Flip 3D). Essentially, you can now preview each application’s contents before switching tasks.
Users now have the ability to conduct complete searches of all applications, documents, links, and emails for matching terms from the Start menu and incremental searches from within specific applications like Media Player, Windows Explorer, Windows Mail, Control Panel, and the Network Center. You can further tag and add meta-data (like author and file descriptors) to search results, and save these results in Virtual Folders that are accessible in Windows Explorer. You also have the ability to launch programs by typing the name of the program in the Search box, eliminating the need to go to Start and then Run. Remote searches are now possible across shared computers and networks.
Unless you’re a Windows geek dead set on running programs from the command line, anything that simplifies opening and viewing files has to be infinitely better. Adding to this is the concept of “breadcrumbs” so you can trace your way back through the operating system’s organizational hierarchy in the address bar (eliminating the need to click on the Back button) and the addition of live icons that allow you to preview the contents before opening the application (much like previewing emails in Outlook). Plus, you can navigate to websites using the address bar.
Other changes include improved filtering, sorting, grouping and stacking of items and tweaks to menu items we’ve become accustomed to. Common types of programs are now clustered in program “Centers”, and the traditional File, Edit, and View menus have been reduced to Organize, Views, Save Search and Search Tools, and the list of folders on the left side of Explorer has become the Favorite Links (Documents, Pictures, Music, Recently Changed, and more folders). To restore the old views, simply go to the Organize menu button, select on the Layout option, and make sure the Menu Bar option is checked.
With Vista, Microsoft has added improvements that close some security loopholes (like blocking access to the kernel and running applications in “protected mode”). Windows Firewall now provides outbound as well as inbound protection, and Internet Explorer 7 runs in a protected mode to guard against potential attacks during browsing. Also included are an improved User Account Control (even administrators must confirm changes to the OS with a password!) and native parental control software (restricting children’s access to certain applications, web sites, games and files, hours of activity, and activity logs). Windows Defender scans for spyware in the background so it doesn’t interfere with existing processes. Additionally, Vista Ultimate and Enterprise versions include a new program called BitLocker Drive Encryption.
Among the highlighted improvements in Vista are power management and self-tuning diagnostics, like the automatic scheduling to de-fragment your hard drive (this, however, is not available in Home Basic). Changes in the OS kernel now improve low-level functions like scheduling and processor synchronization. Vista also introduced a new product called SideShow, which supports auxiliary devices like secondary screens on mobile PCs).