Shorter is Sweeter: A Look at URL Shorteners
April 7, 2010 Software 2 CommentsShorter is Sweeter: A Look at URL Shorteners
by Scott Nesbitt - February 7, 2010
Once upon a time, URLs (Uniform Resource Locators, which most of us know as “Web addresses” or “links”) were short and simple. Often, they looked something like http://www.geeks.com. If you had a personal Web page, your URL might look something like http://www.facebook.com/ComputerGeeks
Times change, and URLs have expanded. A lot. Just do a search at the Web site of a large corporation or your favorite online retailer. What often comes back is a long and convoluted URL. And that becomes a problem if you’re into microblogging. Services like Twitter limit you to 140 characters. Some long URLs exceed that limit by quite a bit.
So, how can you tame those impossibly long URLs? With a Web-based service called a URL shortener.
How they work

As the name implies, a URL shortener shrinks a link – sometimes as much as 90%. With a couple of URL shorteners I’ve used, 160 character URLs were whittled down to 14 characters.
Obviously, you need to go to the site of a URL shortening service and paste a link in a field. The service checks its database to confirm whether or not that link already exists. If it does, the service gives you the short version that it assigned to the URL.
If the URL is not in the database, the service first adds it to the database. Then, the service runs the URL through a piece of software or a function called either a random alphanumeric generator or a sequential alphanumeric generator. Those are just fancy names for a process that creates a short string of numbers and characters that the service associates with the URL – for example, http://bit.ly/7xCFKq. As you can see from the example in the last sentence, the URL of the shortening service appears in the smaller link.
Note: If your inner geek wants to know about this process in more depth, check out this article.
Uses and problems
The most obvious usage is with microblogging sites like Twitter. As I mentioned at the beginning of this TechTip, some long URLs exceed the length of a tweet. A good URL shortener not only lets you add a link to a tweet, but also leaves plenty of room for a comment.
Shortened URLs are just more convenient for sharing in emails, blog posts, messages on social media sites like Facebook, or even when sending a text message from your phone. In fact, shortened URLs can appear anywhere – I saw one in an ad on the Toronto subway!
If you’re sharing links with someone who uses screen reading software, a shortened URL makes is easier for the reader to process. And, obviously, it’s easier for the person to type into their browser.
Of course, there can be problems with shortened URLs. Links on the Web are known to change or disappear. A shortened URL will always point to the original location. And not every URL shortening service allows its users to change URLs.
On top of that, it’s not unknown for a shortened URL service to die. When a service dies, the shortened URLs created with it become useless.
Both spammers and malware writers have been known to use shortened URLs to drive traffic to less-than-savory sites. There are ways to avoid the potential problems of following such poisoned URLs. More about this in a few paragraphs.
What’s out there?
There are literally hundreds of URL shortening services out there. URL shorteners come and go, but the ones discussed below are quite stable. If you want a list of all of the URL shorteners available on the Web, go here.
First up, one of the more popular and venerable services: TinyURL. This service has few frills. You enter the URL that you want to shrink into a text box at the site, and click the Make TinyURL! button. TinyURL spits back just that. You can even create your own custom URL – instead of http://www.tinyurl.com/3rE2t you can name the shortened URL http://www.tinyurl.com/mySite.
A service that’s stolen a lot of TinyURL’s thunder is bit.ly. That’s partially because the output from bit.ly is shorter than that of TinyURL and because bit.ly also offers some interesting and useful tools. You can shorten URLs just by visiting the site. But if you get access to some useful tools if you sign up for a free account. What kinds of tools? A full list of the URLs that you’ve shortened. You can check how many people clicked a link in a given day. On top of that, bit.ly is now the default URL shortener for Twitter.
tr.im is a lot like bit.ly. You get the basics just by visiting the site: shrink a URL and optionally create a custom link (just like TinyURL). You can also automatically post the link to Twitter. If you sign up for a free account, you get a list of all the URLs that you’ve trimmed and how many times a trimmed URL has been clicked.
If you like your software a little more open and bare bones, then you might want to give ur1.ca a peek. Made by the folks behind the identi.ca microblogging service, ur1.ca only lets you shorten URLs. Not editing or deleting, or anything else. But if you’re a developer you can download the source code and add the shortener to your own Web site or Web application. And you can download the entire ur1.ca database as a tab-separated file. Careful, though, it’s a big database – a 25 MB archive, and growing.
Browser tools
Of course going to a Web site specifically to shorten URLs can be a bit of a pain. If you use Firefox, Google Chrome, or Opera then you can shrink URLs at the click of a button without having to visit a URL shortening site. This is done with an extension (also called an add-on or widget, depending on the browser).
Firefox has almost 30 URL shortening add-ons. The best of the lot is Shorten URL. It works with dozens of URL shortening services. All you need to do is select the URL in the browser address bar, right click it, and choose Shorten This Page URL. You can also shrink the URLs to images and to links on a Web page.
Google Chrome has over 40 URL shortening extensions that work with a variety of services. Most of them only work with a single service, though. My favorite is Bit.ly Shorten URL. It’s very simple: go to a Web site, and click the bit.ly icon in Chrome’s address bar (it’s a small blowfish). You’re taken to the bit.ly site, and you have your shortened URL. No muss, no fuss.
Opera only has one URL shortening widget: Simple URL. The widget only works with a service called simurl. But don’t let that hold you back. You enter the URL that you want to shrink in the Simple URL widget and then click Make Link to get a 22-character URL. You can also specify an identifier for the URL, up to 10 characters long, that lets you track the URL later. Just click the My URLs tab on the widget, type the identifier in the field, and click Get My URLs. Of course, you’ll have to remember your identifiers.
Earlier, I mentioned that some shortened URLs may point to unsavory sites or sites containing malware. LongURL helps you get around this by expanding a short URL and giving you information about it.
If you use Firefox, you can download an extension that will expand a short URL without having to go to the LongURL Web site.
Summing up
URL shorteners aren’t for everyone. But for anyone who needs to use one, a URL shortener is an invaluable tool. It makes using microblogging services a lot easier, and makes it more convenient to share interesting links that might get broken when you copy and paste them into an email or anywhere else.




Cloud computing
A feature of Opera version 10 or later,
Opera Unite is built into the Opera Web browser. You need to enable and configure it. That’s a surprisingly simple process that only takes a few clicks.
You’ve got Opera Unite running. Now what? The best place to start is with the built-in applications. You can access these applications by clicking the panel button in the top left corner of the Opera window, and then clicking the Opera Unite icon (the third one from the top).
By default, the applications aren’t running. You can start them by double-clicking the application in the panel.
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Reusing old computer drives is an economical way to get more life out of your old PC’s components. Not only can it be a fun learning experience, but it helps reuse drives that may otherwise take up landfill space. So break out a screwdriver, pick up an inexpensive enclosure, put on your Green-Geek hat and Pimp your PC by reusing your old drives!
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you want to sell and you know just the place for advertising them –
While scams and fraud do occur on many websites where buying and selling occur, they seem to be almost epidemic on Craigslist these days. Though some of these scams may seem obvious, criminals still use them again and again (often accompanied with poor grammar) for the simple fact that they continue to work. Without further ado, here are some of the common scams that are appearing on Craigslist.
then will often try and create a sense of urgency so they can elicit the bigger ticket items such as security deposits and first and last month’s rent. Really, anything else they can think of and have it wired to them. Usually these ads are ones copied from legit ads either on Craigslist or other rental sites – but at lower (but still believable) rental rates. Like all scams, money leaves your pocket never to return.
You click on an ad for a very good looking and well priced rental only to be directed to call an 800 number. Usually, these end up being scammers that have no intention of renting the property at the price they listed, but want you to buy “foreclosure lists” instead. Extra bonus for the scammers if they get a good credit card number with a large limit.
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Other Gear
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The interface
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Hibernate and Standby are two main energy conserving features provided by Windows XP. The standby state turns off devices such as your monitor and the hard drive and the entire computer switches to a low-power state. It is easy to return where you had left off as standby leaves applications and files open on your laptop. You should only use it for short term purposes such as a short term break you may need. Keep in mind that nothing is written to the hard drive and everything is still only being stored in memory. This means that data has not been stored permanently and can be lost. Hibernate mode is another feature that can be used if you want to leave the computer overnight or even over the weekend and come back to where you left off. It writes an image of your entire laptop’s current “state” to a special file on your hard drive. It takes a little longer to hibernate than it does to stand by as data are written to the hard drive before the system shuts off, but you can leave your computer in hibernate mode for days without any adverse effects.
To access the power management features on your laptop, simply double-click the battery icon in the lower-right corner of your screen (on the Task Bar), or go to Start > Control Panel > Power Options. Proper power management of these devices is an extremely useful feature, and will help you to strike the ideal performance v. battery life balance.
After five and half years of non-stop hacking and patching,
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While Vista does improve upon previous versions of the Windows operating system, most notably in terms of User Interface (”UI”) enhancements, unless you have a compelling reason to upgrade to Windows Vista, you’re probably better off sticking with Windows XP, at least until Microsoft releases Vista Service Pack 1 later this year. If you’re a technophile or avid gamer, Vista can be a digital dream come true, but you may want to think twice before “fixing something that ain’t broke.”